With the launch of its new catalogue, B&K publish a new site and a new corporate image.
The restyling of the new corporate image has been developed by Lucio Traficante, renowned designer who has designed new B&K range, too. In both projects, Traficante wanted to reflect the young and dynamic spirit of the brand adjusting it to the latest trends in graphic and visual field.
The creation of this new corporate image has supposed the restyling of the logo and its graphic applications in stationery, packaging and other graphic supports. On the other hand, the new site was designed in order to reflect the strategic needs of the company by promoting more innovative, modern and competitive image. The website has been created as an authentic communication platform with users and as a management tool with the stakeholders of the company.